Volkswagen booth: IAA 2019

Manufacturing of 51 exhibits. Installation of 40 displays. Realisation within 6 weeks.

Volkswagen booth: IAA 2019

Riding on new paths – Volkswagen impressively heralded a new era of climate-friendly mobility with the IAA Exhibition Stand. The visitors were taken on a thrilling tour. Focus was on the ID.3 – the first member of the fully electric ID. family.

Numerous technology exhibits, interactive media installations and interesting information terminals enabled visitors to immerse into the new world of the car manufacturer. Functional highlights, the new design and many more features of the electric vehicle could be experienced and were prominently staged. Volkswagen’s new brand design was successfully established in animations, live-action films and all over the stand by means of elaborately designed graphics.




International Automobile Exhibition




Implementation of the New Brand Design, technical and content-related concept and editorial work, software development, construction design, manufacturing, exhibit service


Creative direction by MUTABOR Design GmbH

Image rights

@Volkswagen AG